Amy Sutherland was a journalist who decided to write a book about animal training. She went to one of the only animal training schools in the country. She wrote a book about it called: Kicked, Bitten and Scratched: Life Lessons at the World's Premier School for Animal Trainers which I understand is an excellent book. She also wrote a tiny little article for the NY Times about using animal training techniques on her husband and friends and found the way to instant fame. Her article for the NYT was the most emailed article in 2006. Check it out.
This book is a longer length work based on the article. A lot of the information is intuitive, but when put in the perspective of training people, it sheds a whole new light on human relationships. One letter to the editor in the Times reminds readers that Sutherland did not really change her husband, she changed how she acted and reacted to her husband which in turn prompted new and better responses from him. This is a fascinating book, and my husband doesn't know it but I have started "shamuing" him. If you don't have time to read the book, at least read the article. People are, afterall, animals too.