Tuesday, July 17, 2012
The book is divided into two parts. Part I is the story of how individuals create: the origin of those eureka moments, why we need to become more like children in order to be more creative, the necessity of getting away from a problem to solve it. Part II is how teams become creative. Lehrer delves into the fascinating story of Pixar Studios, the importance of a seasoned team (with a few newcomers) in creating top entertainment, and why cities make us more creative.
I read it quickly, talked about it at the dinner table and will use a few of its lessons and quotes in my writing workshops. I highly recommend this great 2012 read. Library or bookstore, I think you can find it everywhere.