Tuesday, July 17, 2012


Suddenly this summer, this book appeared on all the bookstore shelves. It seemed to be everywhere I rested my gaze. I resisted it for awhile then, of course, placed it on my library list.  Imagine: How Creativity Works reminded me a lot of the works of Malcolm Gladwell.  Jonah Lehrer takes an idea, in this case, how the creative mind works, and delves into the exploration of that idea through a wide variety of stories and anecdotes.  He backs up his stories with current brain science and social science that helps us to understand why humans can create and how they create.

The book is divided into two parts.  Part I is the story of how individuals create: the origin of those eureka moments, why we need to become more like children in order to be more creative, the necessity of getting away from a problem to solve it.  Part II is how teams become creative.  Lehrer delves into the fascinating story of Pixar Studios, the importance of a seasoned team (with a few newcomers) in creating top entertainment, and why cities make us more creative.

I read it quickly, talked about it at the dinner table and will use a few of its lessons and quotes in my writing workshops.  I highly recommend this great 2012 read.  Library or bookstore, I think you can find it everywhere.

1 comment:

Steph said...

OK, this one is coming at a good time. Thanks!